Mobile Application
My Credit Hystory
My role: Product Designer
Team: Product manager, UX/UI designer (me), front-end developers, back-end developers, testers
The idea to create an application that would help manage personal finances and promote the bank's products was born
Task
Develop an application for personal finance management that will allow users to track income and expenses, create budgets, analyze financial trends and receive recommendations on cost optimization.
The application should also include functions to promote the bank's products, such as special offers, recommendations on credit cards and investment products, as well as the ability to directly sign up for banking services.
Action
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Analyzed the fintech market, competitors, and user scenarios.
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Identified key user pain points: unclear financial indicators, lack of motivation, and low engagement.
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Developed the concept focused on gamification and transparent financial information.
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Designed user flows for credit history, point accumulation, and rewards.
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Created a visual system with bright 3D elements to increase motivation and engagement.
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Produced screen designs for onboarding, the home dashboard, credit rating, and the rewards system.
Research
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Conducted competitor analysis to identify best practices, gaps, and opportunities
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Defined primary user persona based on goals, motivations, and frustrations
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Built a detailed User Map to visualize the full interaction flow within the app
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Identified key problems: difficulty understanding credit history, low engagement, unclear financial data, lack of motivation
User Story
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As a user, I want to clearly understand my credit history so that I can monitor my financial status and make informed decisions
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As a user, I want to track my income and expenses so that I can manage my budget more effectively
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As a user, I want to receive personalized recommendations so that I can improve my financial behavior and reduce unnecessary costs
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As a user, I want to earn points and rewards for certain actions so that I stay motivated to engage with the app regularly
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As a user, I want to easily download or view financial reports so that I can analyze my financial activity in a clear and structured way
UI
Through this app you can request your credit score directly as many times as you need. This allows you to regularly monitor and control the status of your credit rating without restrictions
Function
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Financial management: track income, expenses and budgets
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Integration with banking products: personalized offers and access to services
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Analysis and optimization: tools to assess financial habits and improve your wealth
